Guides
Guides
How to actually do this — written for people evaluating or installing AI support, not for search engines.
6 min read
How to add an AI chatbot to your website
Adding an AI chatbot takes minutes. Making it answer correctly takes preparation. This covers what to check before you install anything, how installation actually works, and the three failure modes that make businesses take chatbots back down.
7 min read
How to train AI on your website content
"Training on your website" almost never means training a model. It means crawling your pages, splitting them into passages, indexing them by meaning, and retrieving the right ones at question time. Understanding that distinction tells you exactly what to fix when answers are wrong.
6 min read
How to automate customer support without making it worse
Support automation fails when it is applied to the wrong tickets. The reliable approach is to automate the repetitive, publicly-answerable layer completely, route everything else to a person quickly, and measure the handover rate rather than the deflection rate.
6 min read
ChatGPT for your website
Searching for ChatGPT for your website usually means one of two things: putting a chat box on your site, or getting a model to answer questions about your business. Those need different things, and the most popular option — a Custom GPT — does not do the first one at all.
6 min read
Claude for your website
Putting Claude on your website means giving it your pages at answer time and constraining it to those pages. The interesting part is not generation quality — it is what the system does when your pages do not contain the answer.