Questions
What your customers actually ask
75 questions across 11 industries. Each one is an editorial brief rather than an answer: how customers phrase it, the worry underneath, every element a complete answer needs for your industry, a worked example, and which page should own it.
online stores
Questions online stores get
10 questions, each with a completeness checklist and a worked example.
SaaS companies
Questions SaaS companies get
10 questions, each with a completeness checklist and a worked example.
clinics and practices
Questions clinics and practices get
8 questions, each with a completeness checklist and a worked example.
schools and course providers
Questions schools and course providers get
8 questions, each with a completeness checklist and a worked example.
estate and letting agencies
Questions estate and letting agencies get
6 questions, each with a completeness checklist and a worked example.
agencies and studios
Questions agencies and studios get
6 questions, each with a completeness checklist and a worked example.
restaurants and cafes
Questions restaurants and cafes get
6 questions, each with a completeness checklist and a worked example.
trades and home service businesses
Questions trades and home service businesses get
6 questions, each with a completeness checklist and a worked example.
gyms and studios
Questions gyms and studios get
5 questions, each with a completeness checklist and a worked example.
law firms
Questions law firms get
5 questions, each with a completeness checklist and a worked example.
charities and nonprofits
Questions charities and nonprofits get
5 questions, each with a completeness checklist and a worked example.
Why these are per-industry
“Can I get a refund” needs a restocking-fee position in retail, a pro-rata calculation in SaaS, and a cancellation-window statement in education. Same question, materially different answer — which is why each gets its own page rather than one page with a dropdown.
If a question’s completeness checklist would read the same in two industries, it does not get a second page.
Find out which ones your site fails.
RubyRep reads your website and answers from it. The questions it cannot answer are the gaps in your content — and it keeps a list.