Free tool

Chatbot ROI calculator

Work out what a chatbot would actually save you, and how long it takes to pay for itself.

Repetitive questions your website already answers.

Hours saved a month

27 hrs

Support cost avoided

$864

Net monthly saving

$765

Payback period

Against the subscription cost only

Under a month

Net annual saving

$9,180

These are estimates from the values you entered, not a measurement of your business. Use your own ticket data where you have it.

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Estimates the support cost an AI chatbot would remove, based on your ticket volume, handling time and loaded hourly cost — plus payback period against a monthly subscription.

How it works

  1. 1

    Enter your conversation volume, handling time and loaded hourly cost.

  2. 2

    Set the share of questions a chatbot could realistically answer — conservative is better.

  3. 3

    You get monthly hours saved, cost saved, net saving and payback period.

Questions about this tool

What deflection rate should I use?
Start conservative. The honest number depends on how much of your support is repetitive questions your website already answers — for many businesses that's 30–60%, but it's worth checking your own tickets rather than trusting a default.
Does it account for setup time?
The payback figure is subscription-only. If setup takes you a day, add that to the payback period yourself.

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