Free tool

Chatbot ROI calculator

Work out what a chatbot would actually save you, and how long it takes to pay for itself.

Repetitive questions your website already answers.

Hours saved a month

27 hrs

Support cost avoided

$864

Net monthly saving

$765

Payback period

Against the subscription cost only

Under a month

Net annual saving

$9,180

These are estimates from the values you entered, not a measurement of your business. Use your own ticket data where you have it.

Turn your website into an AI representative.

RubyRep learns your whole website and answers your customers on it, 24/7.

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Estimates the support cost an AI chatbot would remove, based on your ticket volume, handling time and loaded hourly cost — plus payback period against a monthly subscription.

How it works

  1. 1

    Enter your conversation volume, handling time and loaded hourly cost.

  2. 2

    Set the share of questions a chatbot could realistically answer — conservative is better.

  3. 3

    You get monthly hours saved, cost saved, net saving and payback period.

Questions about this tool

What deflection rate should I use?
Start conservative. The honest number depends on how much of your support is repetitive questions your website already answers — for many businesses that's 30–60%, but it's worth checking your own tickets rather than trusting a default.
Does it account for setup time?
The payback figure is subscription-only. If setup takes you a day, add that to the payback period yourself.

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