Everything we've written down

6 min

How to add an AI chatbot to your website

Adding an AI chatbot takes minutes. Making it answer correctly takes preparation. This covers what to check before you install anything, how installation actually works, and the three failure modes that make businesses take chatbots back down.

7 min

How to train AI on your website content

"Training on your website" almost never means training a model. It means crawling your pages, splitting them into passages, indexing them by meaning, and retrieving the right ones at question time. Understanding that distinction tells you exactly what to fix when answers are wrong.

6 min

How to automate customer support without making it worse

Support automation fails when it is applied to the wrong tickets. The reliable approach is to automate the repetitive, publicly-answerable layer completely, route everything else to a person quickly, and measure the handover rate rather than the deflection rate.

6 min

ChatGPT for your website

Searching for ChatGPT for your website usually means one of two things: putting a chat box on your site, or getting a model to answer questions about your business. Those need different things, and the most popular option — a Custom GPT — does not do the first one at all.

6 min

Claude for your website

Putting Claude on your website means giving it your pages at answer time and constraining it to those pages. The interesting part is not generation quality — it is what the system does when your pages do not contain the answer.

Website support score

Enter a website and we'll read it, then score how ready it is to answer customer questions.

Website chatbot readiness check

Check whether your website has enough content for an AI chatbot to answer visitors properly.

Website FAQ generator

Turn your website into a customer-facing FAQ — including the questions you never got round to writing.

FAQ generator

Paste any page and get a structured FAQ built from its content.

Webpage to FAQ converter

Convert a page into Q&A pairs, with FAQ structured data included.

Website chatbot generator

Enter your website and see the chatbot it would produce — greeting, starter questions and real answers.

24/7 customer support without night shifts

Round-the-clock cover normally means hiring across time zones or outsourcing to a team that doesn't know your business. An AI representative trained on your own website answers the majority of out-of-hours questions correctly, and hands the rest to you in the morning.

FAQ automation that uses your real pages

A static FAQ page ages badly and never quite matches how people phrase things. Reading your whole site instead means the answer to a question can come from wherever it genuinely lives — a policy page, a product spec, a help article.

After-hours support that doesn't lose the lead

The gap between a question and an answer is where interest dies. Answering after-hours questions immediately — and routing the ones you can't answer to a form or booking link — keeps enquiries warm until someone is back at a desk.

Turn website questions into qualified enquiries

Most visitors who leave without contacting you had one unanswered question. Answering it on the spot — then offering a booking link at the right moment — converts curiosity into a conversation with your team.

Answer customer questions from your own content

Answering questions well means answering them from something true. RubyRep retrieves the relevant passages from your site before it writes anything, and cites the page it used, so an answer can always be checked.

Qualify enquiries before they reach your team

The fastest qualification is honest information, early. When a visitor can find out your minimum project size or which regions you serve without booking a call, the calls you do take are with people who fit.

Ticket deflection you can actually verify

Deflection is usually counted as tickets that did not get filed. That number cannot tell a customer who found their answer from one who gave up. What separates them is whether the question was answered and whether the visitor could check the source.

Help desk automation that stops at the right line

Help desk tooling is good at moving a request around: routing rules, macros, canned replies, assignment. The answering itself is still manual. The questions worth automating are the ones whose answer is already written down on your site.

Self-service support that finds the answer

When self-service fails, the instinct is to write more articles. Often the article already exists and the visitor could not find it, because help centre search matches words rather than meaning and customers rarely use the words the article was written in.

An AI receptionist for your website

Most of what a receptionist repeats all day is already published: opening hours, where to park, what a first visit costs, whether you take a particular insurer. Those are answerable from the website. Booking, rescheduling and anything about a specific person are not.

An AI sales assistant that answers before it asks

A scripted qualifier asks for a name and a budget before it has been useful. The questions that actually decide a purchase — does it do this, what does it cost, will it work with what we already run — are on your site. Answering those first is what earns the conversation.

AI customer service

AI customer service is the use of a language model to answer customer questions automatically, usually on a website, in chat, or over email.

RAG (retrieval-augmented generation)

Retrieval-augmented generation (RAG) is a technique where relevant source passages are retrieved from a document collection and given to a language model, so its answer is grounded in those passages rather than its training data.

Knowledge base

A knowledge base is an organised collection of articles and documents that answers recurring questions about a product, service or organisation.

Website chatbot

A website chatbot is a chat interface embedded on a website that answers visitor questions, either from a scripted decision tree or by generating answers from source content.

AI agent

An AI agent is a system that uses a language model to work towards a goal over multiple steps, typically by deciding which tools or actions to use along the way.

Embedding

An embedding is a numerical representation of text that captures its meaning, allowing passages with similar meaning to be found even when they share no words.