What's your minimum account size?

What financial advisory firms need to publish

Prospects who don't fit the firm's typical client profile shouldn't waste time on a call that won't lead anywhere.

How customers actually ask it

The same intent arrives in wording your page probably does not use. All of these mean the same thing:

  • “What's your minimum account size?”
  • “do I have enough assets”
  • “who do you work with”
  • “client requirements”

What a complete answer contains

For financial advisory firms specifically, an answer is only complete when it covers all 4:

  1. 1

    The real minimum, if any

  2. 2

    What client profile the firm typically serves

  3. 3

    Options for those below the minimum, if any exist

  4. 4

    How to quickly self-assess fit

A worked example

Illustrative — not a real business

Our typical minimum is $250,000 in investable assets for ongoing wealth management. For those below that, we offer standalone financial planning engagements at a flat fee, which don't require a minimum — a good fit if you're earlier in building assets but want a real plan.

Which page should own it

Minimum account size and client fit page

What silence costs

A prospect who doesn't fit and finds out only after a sales call wastes time on both sides.

More questions financial advisory firms get

Related

Does your site answer this already?

Point RubyRep at your website and ask it this exact question. If it cannot answer, neither can your customers.

https://

Takes about a minute.