Where does my money actually go?
What charities and nonprofits need to publish
Trust is the entire product. A donor who cannot see where money goes gives to someone who shows them.
How customers actually ask it
The same intent arrives in wording your page probably does not use. All of these mean the same thing:
- “Where does my money actually go?”
- “how much goes to admin”
- “what percentage reaches the cause”
- “how do you spend donations”
- “overheads”
What a complete answer contains
For charities and nonprofits specifically, an answer is only complete when it covers all 5:
- 1
The actual split between programme, fundraising and administration, with the year it covers
- 2
A link to your published accounts or annual report
- 3
A concrete example of what a specific amount funds
- 4
An honest defence of your overhead rather than a claim that it is near zero, which nobody believes
- 5
Your registered charity number, so they can verify you independently
A worked example
Illustrative — not a real business
In our most recent published accounts, 81p in every pound went directly to programmes, 12p to fundraising and 7p to running the organisation. £25 provides a week of after-school meals for one child. Our full accounts are filed with the regulator under charity number 1234567 and linked below. We do not claim zero overhead — an organisation with no staff and no accounting could not deliver this reliably.
Which page should own it
Where your money goes page
What silence costs
This is the primary objection to giving. Answering it concretely, with a verifiable number, is the highest-return page a charity can write.
More questions charities and nonprofits get
Related
term
What is AI customer service?
AI customer service means answering customer questions with a language model rather than a person. The useful implementations are grounded in a specific business's own content; the poor ones let a general model improvise, which produces confident answers that are wrong.
term
What is a knowledge base?
Traditionally a knowledge base is a help centre humans read. For AI support it is the source material a representative answers from — which means an ordinary website, well written, can serve as one without a separate help centre.
use case
Answer customer questions from your own content
Answering questions well means answering them from something true. RubyRep retrieves the relevant passages from your site before it writes anything, and cites the page it used, so an answer can always be checked.
Does your site answer this already?
Point RubyRep at your website and ask it this exact question. If it cannot answer, neither can your customers.