How many rounds of changes are included?
What agencies and studios need to publish
Scope creep is the primary way agency projects become unprofitable, and unclear revision terms are how it starts.
How customers actually ask it
The same intent arrives in wording your page probably does not use. All of these mean the same thing:
- “How many rounds of changes are included?”
- “revisions”
- “what if I do not like it”
- “amends”
- “how much feedback”
What a complete answer contains
For agencies and studios specifically, an answer is only complete when it covers all 5:
- 1
The number of revision rounds included per phase
- 2
What counts as a round versus a new direction
- 3
The cost of additional rounds
- 4
How feedback should be delivered to be actionable, and by when
- 5
What happens if the client rejects the direction entirely
A worked example
Illustrative — not a real business
Two rounds of revisions are included at each phase. A round is one consolidated set of feedback, delivered within five working days. Changing direction after approving a concept is new work, quoted separately at £950 a day. If no concept is approved after two rounds, we part ways and you pay only for work completed.
Which page should own it
Terms of engagement
What silence costs
Undefined revisions is the single most common reason a profitable quote becomes a loss-making project.
More questions agencies and studios get
Related
industry
AI customer support for agencies
Agencies field two kinds of question: what do you do, and what does it cost. Both are answerable from the site, and both currently interrupt someone senior. RubyRep answers them from your services and case study pages, and doubles as something you can deploy on client sites.
term
What is AI customer service?
AI customer service means answering customer questions with a language model rather than a person. The useful implementations are grounded in a specific business's own content; the poor ones let a general model improvise, which produces confident answers that are wrong.
term
What is a knowledge base?
Traditionally a knowledge base is a help centre humans read. For AI support it is the source material a representative answers from — which means an ordinary website, well written, can serve as one without a separate help centre.
Does your site answer this already?
Point RubyRep at your website and ask it this exact question. If it cannot answer, neither can your customers.