Are you insured and qualified?
What trades and home service businesses need to publish
Letting a stranger into your home carries real risk. Verifiable credentials are what make the booking possible.
How customers actually ask it
The same intent arrives in wording your page probably does not use. All of these mean the same thing:
- “Are you insured and qualified?”
- “are you gas safe registered”
- “public liability”
- “are you certified”
- “can I see your credentials”
What a complete answer contains
For trades and home service businesses specifically, an answer is only complete when it covers all 5:
- 1
Your registration numbers, quoted so they can be checked on the public register
- 2
Public liability cover amount, named
- 3
Which specific work you are certified for, since certifications are narrow
- 4
Whether your team are employed or subcontracted, and whether subcontractors carry the same cover
- 5
Whether work is guaranteed, and for how long
A worked example
Illustrative — not a real business
Gas Safe registered, number 123456 — verifiable on the Gas Safe register. £5m public liability. All work guaranteed for 12 months, parts and labour. Our engineers are employed, not subcontracted, and DBS checked.
Which page should own it
About page, with credentials repeated in the footer
What silence costs
Unverifiable credentials are the main reason a homeowner picks a competitor. Publishing a checkable number is close to free.
More questions trades and home service businesses get
Related
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What is AI customer service?
AI customer service means answering customer questions with a language model rather than a person. The useful implementations are grounded in a specific business's own content; the poor ones let a general model improvise, which produces confident answers that are wrong.
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What is a knowledge base?
Traditionally a knowledge base is a help centre humans read. For AI support it is the source material a representative answers from — which means an ordinary website, well written, can serve as one without a separate help centre.
use case
Answer customer questions from your own content
Answering questions well means answering them from something true. RubyRep retrieves the relevant passages from your site before it writes anything, and cites the page it used, so an answer can always be checked.
Does your site answer this already?
Point RubyRep at your website and ask it this exact question. If it cannot answer, neither can your customers.