Free tool
UTM link builder
Enter your destination URL and campaign details.
Builds campaign URLs with the five UTM parameters. Every value is lowercased and hyphenated automatically, because analytics tools treat Email and email as two separate sources and nobody notices until the report is wrong.
How it works
- 1
Enter the URL you want people to land on, plus your campaign parameters.
- 2
Every value is lowercased and spaces become hyphens, so casing differences never split one campaign into several rows.
- 3
Existing query parameters on your URL are preserved.
Questions about this tool
- Which parameters actually matter?
- utm_source and utm_medium. Without both, most analytics tools cannot attribute the visit and file it as direct traffic, which is where campaign data goes to die.
- Why lowercase everything?
- Because UTM values are case-sensitive in every major analytics tool. Newsletter, newsletter and NEWSLETTER become three sources, and you will not notice until you are trying to total them.
Related tools and reading
tool
QR code generator
Generates a scalable SVG QR code for any URL or text at error-correction level M, which stays readable with up to 15% of the code obscured — enough to survive a logo in the middle or an imperfect print.
tool
URL slug generator
Turns a title into a clean URL slug — lowercase, hyphenated, accents transliterated, punctuation removed. Also warns about the two things that age a URL badly: excessive length and embedded dates.
tool
QR code generator
Generates a scalable SVG QR code for any URL or text at error-correction level M, which stays readable with up to 15% of the code obscured — enough to survive a logo in the middle or an imperfect print.
tool
URL slug generator
Turns a title into a clean URL slug — lowercase, hyphenated, accents transliterated, punctuation removed. Also warns about the two things that age a URL badly: excessive length and embedded dates.