Do you accept my insurance?

What clinics and practices need to publish

Coverage decides affordability, and getting it wrong produces an unexpected bill — the most damaging outcome in patient billing.

How customers actually ask it

The same intent arrives in wording your page probably does not use. All of these mean the same thing:

“Do you accept my insurance?”
“are you in network”
“do you take Bupa”
“is it covered”
“private health insurance”

What a complete answer contains

For clinics and practices specifically, an answer is only complete when it covers all 5:

1
The named list of insurers and schemes you are recognised by
2
That recognition and network status differ, if that applies where you practise
3
Whether pre-authorisation is needed and who obtains it
4
What a patient pays if they are not covered
5
An explicit instruction to confirm with their insurer, because policies vary within an insurer

A worked example

Illustrative — not a real business

We are recognised by Bupa, AXA Health and Aviva. Pre-authorisation is required for all procedures and we can request it on your behalf if you send us your membership number. Self-funding patients are welcome; our fee list is published.

Which page should own it

Fees & insurance page

What silence costs

An unexpected bill damages trust more than a high price does, and generates complaints rather than payments.

Does your site answer this already?

Point RubyRep at your website and ask it this exact question. If it cannot answer, neither can your customers.