Do you handle this kind of case?

What law firms need to publish

Getting this wrong wastes a consultation slot and sends the client away with a worse impression than if you had said no immediately.

How customers actually ask it

The same intent arrives in wording your page probably does not use. All of these mean the same thing:

  • Do you handle this kind of case?
  • do you do employment law
  • can you help with my situation
  • what areas do you cover
  • is this your speciality

What a complete answer contains

For law firms specifically, an answer is only complete when it covers all 5:

  1. 1

    The specific practice areas you cover, listed rather than implied

  2. 2

    What you explicitly do not take on

  3. 3

    Which solicitor leads each area, named

  4. 4

    Whether you refer out, and to whom

  5. 5

    Any jurisdictional limits

A worked example

Illustrative — not a real business

We cover employment, family, conveyancing and private client. We do not take criminal or immigration matters and will refer you to firms that do. We are qualified in England and Wales only. Employment matters are led by a named partner whose profile is on our team page.

Which page should own it

Services page, with one page per practice area

What silence costs

A misrouted enquiry costs a consultation slot and produces a poor review from someone who never became a client.

More questions law firms get

Related

Does your site answer this already?

Point RubyRep at your website and ask it this exact question. If it cannot answer, neither can your customers.

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