When does it start and how long is it?

What schools and course providers need to publish

They are fitting the course into a life that already has commitments in it.

How customers actually ask it

The same intent arrives in wording your page probably does not use. All of these mean the same thing:

  • When does it start and how long is it?
  • start dates
  • course length
  • can I start mid-year
  • term dates

What a complete answer contains

For schools and course providers specifically, an answer is only complete when it covers all 5:

  1. 1

    All intake dates for the coming year

  2. 2

    Total duration, and whether that is full-time or part-time

  3. 3

    Weekly time commitment including independent study, which applicants consistently underestimate

  4. 4

    Term dates and holidays

  5. 5

    Whether mid-year entry is possible and what it means for completion

A worked example

Illustrative — not a real business

September and January intakes. Full-time is 12 months; part-time is 24. Expect around 15 taught hours a week plus 20 hours of independent study. Mid-year entry is not available — the modules build in sequence.

Which page should own it

Course page

What silence costs

Applicants who cannot map a course onto their calendar defer, and deferred applicants mostly do not return.

More questions schools and course providers get

Related

Does your site answer this already?

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