Can we bring our existing data across?
What SaaS companies need to publish
Switching cost is usually the largest barrier to adoption, and it is felt as a time cost rather than a money one.
How customers actually ask it
The same intent arrives in wording your page probably does not use. All of these mean the same thing:
- “Can we bring our existing data across?”
- “migration”
- “import from a spreadsheet”
- “can you help us switch”
- “CSV import”
What a complete answer contains
For SaaS companies specifically, an answer is only complete when it covers all 5:
- 1
Which formats you accept, named
- 2
Which competitors you have a direct importer for
- 3
Whether migration is self-serve or assisted, and what assisted costs
- 4
Realistic timeframe for a migration of typical size
- 5
What cannot be migrated, stated up front rather than discovered mid-way
A worked example
Illustrative — not a real business
Import from CSV on any plan. Direct importers exist for three common tools. Migrations above 50,000 records are assisted free on annual plans and typically complete within five working days. Historical audit logs cannot be migrated.
Which page should own it
Migration guide, linked from pricing
What silence costs
Unstated migration effort is assumed to be large. That assumption ends more evaluations than price does.
More questions SaaS companies get
Related
industry
AI customer support for SaaS companies
SaaS support is dominated by questions your documentation already answers: what a plan includes, whether a feature exists, how an integration works. RubyRep reads your docs, pricing and changelog and answers those on the site, so trial users get unblocked in seconds instead of waiting on a ticket.
term
What is AI customer service?
AI customer service means answering customer questions with a language model rather than a person. The useful implementations are grounded in a specific business's own content; the poor ones let a general model improvise, which produces confident answers that are wrong.
term
What is a knowledge base?
Traditionally a knowledge base is a help centre humans read. For AI support it is the source material a representative answers from — which means an ordinary website, well written, can serve as one without a separate help centre.
Does your site answer this already?
Point RubyRep at your website and ask it this exact question. If it cannot answer, neither can your customers.