What support is included?

What SaaS companies need to publish

They are estimating the total cost of adopting you, which includes how much of their own time it will consume.

How customers actually ask it

The same intent arrives in wording your page probably does not use. All of these mean the same thing:

  • What support is included?
  • do you offer phone support
  • what are your support hours
  • is there an SLA
  • onboarding help

What a complete answer contains

For SaaS companies specifically, an answer is only complete when it covers all 5:

  1. 1

    Which channels are available on which plan

  2. 2

    Actual response times, and whether they are targets or contractual

  3. 3

    Support hours in a named timezone, with weekend coverage stated

  4. 4

    Whether onboarding or migration assistance is included or paid

  5. 5

    Whether a named contact exists above a certain plan

A worked example

Illustrative — not a real business

Email support on every plan, answered within one working day, 9am-6pm CET Monday to Friday. Better and Best add live chat during those hours. Best includes a named contact and a contractual four-hour first-response SLA.

Which page should own it

Pricing page, expanded on a support page

What silence costs

Teams that have been burned by unsupported software check this before signing. Vagueness reads as 'none'.

More questions SaaS companies get

Related

Does your site answer this already?

Point RubyRep at your website and ask it this exact question. If it cannot answer, neither can your customers.

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