How do you decide what my property is worth?
What estate and letting agencies need to publish
They suspect agents inflate valuations to win the instruction and then push for reductions later. They are right often enough that the suspicion is reasonable, and the agent who addresses it directly stands out.
How customers actually ask it
The same intent arrives in wording your page probably does not use. All of these mean the same thing:
- “How do you decide what my property is worth?”
- “free valuation”
- “how much is my house worth”
- “market appraisal”
- “do you overvalue to win instructions”
What a complete answer contains
For estate and letting agencies specifically, an answer is only complete when it covers all 5:
- 1
What the valuation is based on — comparable sold prices, not asking prices
- 2
How recent and how local the comparables are
- 3
Whether the valuation visit is free and how long it takes
- 4
That the asking price is the seller's decision, and how you advise on it
- 5
Your position on overvaluing, stated plainly, since silence reads as guilt
A worked example
Illustrative — not a real business
We value on sold prices from the last six months within half a mile, adjusted for condition, and we show you those comparables rather than asking you to take a number on trust. The visit is free and takes about 45 minutes. The asking price is your decision — we will tell you what we think it will sell for, including when that is less than you hoped, because a property that sits at the wrong price for two months sells for less than one priced correctly on day one.
Which page should own it
Valuation or selling page
What silence costs
The seller picks the agent who quoted highest, which is the outcome that damages them and the market, and you lose the instruction to a number nobody could achieve.
More questions estate and letting agencies get
Related
industry
AI customer support for real estate
Property enquiries arrive at night and on weekends, and the first agent to reply usually wins the viewing. RubyRep answers questions about listings, fees and the buying or renting process from your own site, then hands warm enquiries to an agent with the contact options you set.
term
What is AI customer service?
AI customer service means answering customer questions with a language model rather than a person. The useful implementations are grounded in a specific business's own content; the poor ones let a general model improvise, which produces confident answers that are wrong.
term
What is a knowledge base?
Traditionally a knowledge base is a help centre humans read. For AI support it is the source material a representative answers from — which means an ordinary website, well written, can serve as one without a separate help centre.
Does your site answer this already?
Point RubyRep at your website and ask it this exact question. If it cannot answer, neither can your customers.