What are your fees?
What estate and letting agencies need to publish
Fee structure is the primary comparison point between agencies, and the one most often left off the site.
How customers actually ask it
The same intent arrives in wording your page probably does not use. All of these mean the same thing:
- “What are your fees?”
- “commission”
- “how much do you charge to sell”
- “letting fees”
- “is there a tie-in”
What a complete answer contains
For estate and letting agencies specifically, an answer is only complete when it covers all 5:
- 1
The actual percentage or fixed fee, with whether VAT is included
- 2
Whether it is sole or multi-agency, and how the rate differs
- 3
The tie-in period in weeks, and the notice period to leave
- 4
Whether anything is payable if the property does not sell
- 5
What is included: photography, floorplan, portal listings, viewings
A worked example
Illustrative — not a real business
1.2% including VAT on a sole agency agreement with a 12-week tie-in and two weeks' notice thereafter. Nothing is payable unless we complete a sale. Professional photography, a floorplan, an EPC and listings on the major portals are all included.
Which page should own it
Fees page
What silence costs
Sellers shortlist on fees. An agency that will not publish them is frequently excluded before contact.
More questions estate and letting agencies get
Related
industry
AI customer support for real estate
Property enquiries arrive at night and on weekends, and the first agent to reply usually wins the viewing. RubyRep answers questions about listings, fees and the buying or renting process from your own site, then hands warm enquiries to an agent with the contact options you set.
term
What is AI customer service?
AI customer service means answering customer questions with a language model rather than a person. The useful implementations are grounded in a specific business's own content; the poor ones let a general model improvise, which produces confident answers that are wrong.
term
What is a knowledge base?
Traditionally a knowledge base is a help centre humans read. For AI support it is the source material a representative answers from — which means an ordinary website, well written, can serve as one without a separate help centre.
Does your site answer this already?
Point RubyRep at your website and ask it this exact question. If it cannot answer, neither can your customers.