How long will it take to sell?

What estate and letting agencies need to publish

They are planning a move that depends on this, and want a realistic figure rather than an optimistic one.

How customers actually ask it

The same intent arrives in wording your page probably does not use. All of these mean the same thing:

  • How long will it take to sell?
  • average time on market
  • how quickly do you sell
  • is the market slow
  • time to complete

What a complete answer contains

For estate and letting agencies specifically, an answer is only complete when it covers all 5:

  1. 1

    Your genuine average time to offer for the local area, with the period it covers

  2. 2

    That time to offer and time to completion are different, with both figures

  3. 3

    The main factors that move the number: price, condition, chain

  4. 4

    Current local market conditions, honestly

  5. 5

    Explicit avoidance of a guaranteed timeframe, which you cannot honour

A worked example

Illustrative — not a real business

Across our sales in the last twelve months, the average time from listing to accepted offer was 34 days, and from accepted offer to completion a further 14 weeks. Correctly priced properties in good condition move considerably faster than that average.

Which page should own it

Selling guide

What silence costs

Over-promising here produces the complaint that damages agencies most: a vendor who feels misled about timing.

More questions estate and letting agencies get

Related

Does your site answer this already?

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